AO Private Health Marketplace Shop Plans

Terms of Use

These terms govern your use of www.aoprivatehealth.com, operated by AO American Benefits, an independent insurance agency and a USABG company. By using the site you agree to them.

Last updated: August 2026.

What this website is

This site is an educational resource and a shopping tool for privately purchased insurance products. It lets you research coverage, see which options may fit your situation and, if you choose, ask a licensed agent for help.

It is not an application, not a binder, not an offer of insurance and not a guarantee that any product will be issued to you. No coverage exists until a carrier accepts an application and issues a policy or certificate, and until the first premium is paid.

You cannot enroll yourself here

A licensed agent always completes the enrollment. Nothing on this site enrolls you in coverage automatically, and submitting a request does not reserve, hold or guarantee a plan, a rate or an effective date.

What the plan results mean

The options shown by the Marketplace are generated from the information you enter and from the products AO American Benefits currently offers. They are suggestions to review, not an eligibility decision and not advice tailored to your medical or financial situation.

Availability, benefits, limitations, exclusions, waiting periods and premiums vary by state, carrier, plan and applicant, and are confirmed at the time of application. Where a premium is shown, it reflects a published rate for the stated age band and coverage tier and may change; where a premium is not shown, a personalized quote is required. In every case the policy, certificate or membership documents issued by the carrier govern.

Not all private coverage is the same

"Private health insurance" is a consumer-facing umbrella term. The products discussed on this site include several different structures — medically underwritten major-medical-style plans, fixed indemnity plans, ERISA or association-based coverage, short-term medical and supplemental products. Many of them are not Affordable Care Act major medical insurance and do not have to follow ACA rules. Read the plan documents, and ask your agent, before you rely on any plan for a specific need.

No professional advice

Nothing on this site is medical, tax or legal advice. Talk to your physician about care, and to your tax advisor about anything involving deductions or tax treatment.

Accuracy and changes

We work to keep this site accurate and we date the pages we review. Insurance products, networks, state filings and rates change, sometimes without notice, and third-party documents we link to are maintained by the carriers who publish them. We may change, suspend or remove any part of this site at any time.

If you spot something on this site that looks wrong, call us at 256-743-5362 and we will check it.

Your use of the site

  • Use the site for your own personal, non-commercial research and shopping.
  • Do not scrape, republish, resell or systematically copy the content, plan data or documents.
  • Do not attempt to interfere with the site, its security or its availability.
  • Do not submit someone else's contact information without their permission.

Intellectual property

The content, design, layout and compiled plan information on this site belong to AO American Benefits or its licensors. Carrier names, product names, network names and logos are the property of their respective owners and are used to identify the coverage discussed.

Third-party links

We link to carrier documents, scheduling tools and other resources we do not control. We are not responsible for their content, availability or privacy practices.

Limitation of liability

The site is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, AO American Benefits is not liable for indirect, incidental, special or consequential damages arising from your use of this site or your reliance on information published here. Nothing in these terms limits any right you have under applicable insurance law or against a carrier under an issued policy.

Contacting you

If you give us a phone number or email address and ask for help, a licensed agent may contact you about your request. See the Privacy Policy for how that information is handled and how to opt out.

Who we are

This website is operated by Alpha Omega Financial LLC (AO American Benefits), an independent insurance agency and a USABG company. National Producer Number (NPN): 19659780. Agency and agent licensing information is available on request.

You can reach us at 256-743-5362, or by mail at Alpha Omega Financial LLC, 5141 Mariner Blvd, Spring Hill, FL 34609.

Changes to these terms

We may update these terms. The revision date above always reflects the current version, and continuing to use the site after an update means you accept it.

See what may be available for your household, your state and your situation — no contact information required.

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Reviewed and updated August 2026. These terms apply to www.aoprivatehealth.com.